Sunkist Growers has newly developed an instant fresh sliced â€‹â€‹fruit food under the brand name Fun Fruit. At the Food Marketing Association in Chicago last May, the product made its debut and demonstrated its unique packaging and patented fresh fruit slicing technology. The packaging of the Fun Fruit sliced â€‹â€‹fruit is printed with cheerful and dynamic patterns, and Giggles, Smiles, Pals and Grins are the cute names of friendship and smile for grapes, oranges, pineapples and apples. Fun Fruit also uses a special film packaging bag, so that the fruits can be neatly arranged in lunch boxes. According to Robert Verloop, Sunkist's vice president of marketing, the product was sold to teachers and students in some schools in the fall of last year and will appear in retail outlets on some of the United States East Coast beaches in the coming weeks. He also said that these beautifully printed products containing apples, pineapple, oranges and grapes will be stationed in the US airport this summer. Although individually packaged products are generally more expensive than products sold in large quantities, the Sunkist sliced â€‹â€‹fruit for this small package lunch is not expensive, and prices range from 40 cents to 75 cents.
Does this new product mean that the casual snack food industry has ushered in a new trend? Some of the new concept packaging and products emerging at this year's food show have entered mass production and are on the shelf. At present, although the government has conducted a lot of nutrition education and restricted the use of preservatives, Americans still have low levels of fiber, vitamins, and vegetables and fruits in their diet. It is hoped that these nutritious foods will improve this situation.
Source: Packaging Expo
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