Excessive packaging: overdraft environment and purchasing power

The role of packaging is basically to protect the product from collision during shipping, reduce the possibility of damage, and distinguish it from other products through unique design and decoration. This is a necessary means of modern business.

Until the early 1990s, due to the underdevelopment of the packaging industry, China’s export products suffered from low prices due to the poor appearance of the price of up to 100 million US dollars per year. After discovering gold in the packaging, the packaging industry has been developing rapidly and has been defiant in recent years. Excessive packaging reappears the scene of ancient parables: Buying and returning. This means that when a consumer purchases a product, the actual money spent on packaging exceeds the cost of the product itself. Experts and scholars believe that this is not only a fraudulent consumer in disguise, but also a problem of environmental pollution and waste of resources. Taking a shirt as an example: At present, China produces 1.2 billion shirts a year, of which 800 million are boxed, and 800 million cartons need to use 240,000 tons of paper. If a tree with 10 centimeters in length is used as the standard, every seven trees can make 10 tons of paper, and 800 million boxes will be equal to 1.68 million trees. This does not include the cost of other types of products that are garishly packaged. Take Guangzhou as an example. Among the 1.65 million tons of urban waste generated each year, the packaging of various commodities amounts to 330,000 tons, accounting for 1/5. Excessive packaging will inevitably lead to increased production costs, and the increased costs will naturally be allocated to consumers, forcing buyers to pay for this expenditure.

Large amounts of packaging waste and disposable consumer goods wastes cause increasingly serious environmental pollution. Environmental protection organizations and national governments all attach great importance to this. Whether or not resources are scarce, many countries and regions have strict legal restrictions on overpackaging. In Korea, this is an illegal act. If manufacturers do not reduce the packing ratio and layers of products according to government regulations, they can be fined up to 3 million won (about 18,000 yuan). The Korean government has three major measures to regulate manufacturers. One is to inspect the package directly; the second is reward; the third is a wait. For goods suspected of being over-packed, the manufacturer is required to send the goods to a specialized agency for inspection. Upon receipt of the notification, the manufacturer must go to the inspection agency at his own expense within 20 days and submit the inspection result to the competent authority for inspection. The government also rewards manufacturers for the ratio of packaging space on the surface of the packaging of goods, the packaging material and the number of packaging layers. Once the inspection of the goods packaging violates the regulations, such as the first violation, the government will restrict the manufacturers to improve within three months. At the time of the second seizure, a fine of less than 3 million won was imposed. If the manufacturer does not automatically check the contents of the package after notification, it will immediately be fined.

The United States and Canada stipulate that the following conditions are deceptive packaging: there are too many empty spaces in the packaging; the height and volume of the packaging and contents are too different; and the packaging is exaggerated for no reason. Japan's "New Packaging Guidelines" stipulates that: as much as possible to reduce the volume of packaging containers, the empty space in the container should not exceed 20% of the volume of the container; packaging costs should not exceed 15% of the product's selling price; packaging should correctly display the value of the product, In order to avoid misleading consumers. The Japan Department Stores Association further stipulates that packaging costs must be less than 15% of the entire product price.

China is a country with many people and a lot of things. Only by focusing on the sustainable development that saves material consumption and energy consumption can we maintain high-speed development. Resisting and opposing over-packaging by manufacturers is also contributing to sustainable development.

Source: China Market Research Center

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